TikTok announced to introduce a new feature

TikTok
TikTok

Beijing : According to some reports of media, TikTok Company is thinking to introduce new feature in it’s App. TikTok wants to long the duration of video from 1 minute to 3 minute.

Analysts are saying that it could be a step towards monetization from video. Facebook had also implemented this strategy in their web earlier for monetization.

Why companies used this strategy ?

Some experts said about this strategy, Social media Companies are used for business purposes like to promote brands of the companies , to show some video tutorials , to show demos or trailers of their projects etc.

Matt Navarra(Social media Consultant)

Very famous social media expert had already told this news to their followers, he said Tiktok company will add this feature into it’s App in next few days. He said , TikTok has already given this access to some specific users.

Generally , you can upload video on the Tiktok for 15 seconds but Tiktok had introduced feature to add 3 more videos for 15 seconds with previous 15 seconds video, and total 1 minute video could be upload. Now Tiktok is considering to raise their video limit for 3 times, it means user can will upload video for 3 minute.

Will affect the Popularity of TikTok by this act ?

Some peoples are doing criticizing on this act and are saying that short videos were the power of Tiktok popularity in the world because users try to made the most effective video in short time. But some peoples are saying that in 2017, Twitter also used this strategy to raise their characters limit upto 140 , but its popularity did not affect. That’s why Tiktok’s popularity will not affect by this act. And will help the peoples to advertise their brands on this Social media powerful platform.

ٹِک ٹوک نے ایک نئی خصوصیت متعارف کرانے کا اعلان کردیا

بیجنگ: میڈیا کی کچھ اطلاعات کے مطابق ، ٹِک ٹوک کمپنی اپنی ایپ میں نئی ​​خصوصیت متعارف کرانے کے بارے میں سوچ رہی ہے۔ ٹِک ٹوک ویڈیو کی مدت 1 منٹ سے 3 منٹ تک طویل کرنا چاہتا ہے۔

تجزیہ کار یہ کہہ رہے ہیں کہ یہ ویڈیو سے منیٹائزیشن کی طرف ایک قدم ہوسکتا ہے۔ فیس بک نے بھی اس حکمت عملی کو پہلے منیٹائزیشن کے لئے اپنی ویب میں نافذ کیا تھا۔

کمپنیوں نے یہ حکمت عملی کیوں استعمال کی؟

کچھ ماہرین نے اس حکمت عملی کے بارے میں کہا ، سوشل میڈیا کمپنیوں کو کاروباری مقاصد کے لئے استعمال کیا جاتا ہے۔ جیسے کمپنیوں کے برانڈز کو فروغ دینا۔ کچھ ویڈیو ٹیوٹوریلز دکھانے کے لئے ، ڈیمو یا اپنے منصوبوں کے ٹریلر وغیرہ دکھانے کے لئے۔

“(میٹ نویرا (سوشل میڈیا کنسلٹنٹ

بہت مشہور سوشل میڈیا ماہر نے اپنے پیروکاروں کو یہ خبر پہلے ہی بتا دی تھی۔ انہوں نے کہا کہ ٹِک ٹوک کمپنی آئندہ کچھ دنوں میں اس کی خصوصیت کو اس کی ایپ میں شامل کرے گی۔ انہوں نے کہا ، ٹِک ٹوک پہلے ہی کچھ مخصوص صارفین کو یہ رسائی دے چکا ہے۔

عام طور پر ، آپ ٹک ٹوک پر 15 سیکنڈ تک ویڈیو اپ لوڈ کرسکتے ہیں۔ لیکن ٹک ٹوک نے پچھلے 15 سیکنڈ کے ویڈیو کے ساتھ 15 سیکنڈ کے لئے 3 مزید ویڈیوز شامل کرنے کے لئے فیچر متعارف کرایا تھا۔ اور کل 1 منٹ کی ویڈیو اپ لوڈ ہوسکتی ہے۔ اب ٹک ٹوک اپنی ویڈیو کی حد 3 گُنا بڑھانے پر غور کررہا ہے۔ اس کا مطلب ہے کہ صارف 3 منٹ تک ویڈیو اپ لوڈ کرسکیں گے۔

اس عمل سے ٹِک ٹوک کی مقبولیت پر اثر پڑے گا؟

کچھ لوگ اس فعل پر تنقید کر رہے ہیں۔ اور یہ کہہ رہے ہیں کہ مختصر ویڈیو دنیا میں ٹک ٹوک کی مقبولیت کی طاقت تھی۔ کیونکہ صارفین مختصر وقت میں انتہائی موثر ویڈیو بنانے کی کوشش کرتے ہیں۔ لیکن کچھ لوگ یہ کہہ رہے ہیں کہ 2017 میں ، ٹویٹر نے بھی اس حکمت عملی کا استعمال کرتے ہوئے کریکٹر لِمٹ کو 140 تک بڑھا دیا۔ لیکن اس کی مقبولیت متاثر نہیں ہوئی۔ اسی لئے اس فعل سے ٹک ٹوک کی مقبولیت متاثر نہیں ہوگی۔ اور اس طاقتور سوشل میڈیا پلیٹ فارم پر لوگوں کو اپنے برانڈز کی تشہیر کرنے میں مدد فراہم کرے گا۔

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